WORK
Brand, campaigns, and the experiences that carry them.
Four projects — one professional, three self-initiated. Each one starts with an audience and ends with something a person can actually walk into, read, or use.
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01
SELF-INITIATED · EXPERIENTIAL
The Pocket's Picnic Club is an experiential marketing campaign designed to bring Pocket's Chocolate Almonds to life through a playful, spring-inspired picnic experience.
02
IN-HOUSE · MARKETING & BRAND STRATEGY
In-house marketing, campaign, and experiential work created for real audiences, live events, and on-property experiences.
03
SELF-INITIATED · BRAND STRATEGY
A self-initiated brand strategy and identity exploration reimagining an LA original for a new generation.
04
SELF-INITIATED · DIGITAL EXPERIENCE
A digital experience refresh for Hilton Woodland Hills focused on improving the homepage and Mitzvah page to better showcase the property and its event offerings.
