top of page

HILTON WOODLAND HILLS

Website & User Experience Optimization With Event Marketing Strategy

UX Strategy  •  Event Marketing  •  Conversion Optimization  •  Customer Journey

Project Overview

The Hilton Woodland Hills website serves as a primary booking channel for leisure travelers, business guests, and event clients. This case study evaluates the homepage and Mitzvah landing page to identify conversion barriers, strengthen messaging, and improve the customer journey from initial website visit through booking or inquiry. 

Project Goals

  • Improve Website messaging clarity

  • Reduce booking and inquiry friction

  • Strengthen the property's value proposition

  • Increase visibility of event offerings

  • Optimize conversion oppertunities

  • Improve the customer journey across leisure and event audiences

Project Type

Independent Case Study

Role

Marketing Strategist & UX Analyst

Strategic Aproach

1

Homepage
Conversion Audit

Reviewed:

  • Homepage Messaging

  • Navigation Structure

  • Destination Positioning

  • Booking Pathways

  • Visual Hierarchy

  • Overall Messaging

Event Landing Page Analysis

Evaluated:

  • Mitzvah Landing Page experience

  • Content Structure

  • Event Messaging

  • Event Presentation

  • Trust Signals

  • Inquiry Process

2

Customer Journey Mapping

Leisure Guest Journey:

Homepage → Explore Amenities → Evaluate Location → Book Now

 

Event Planner Journey:

Landing Page → Explore Venue Features → Review Event Benefits → Build Trust → Request Proposal

3

Home Page

Before

After

Click image to expand

Click image to expand

Mitzvah Page

Before

After

Click image to expand

Click image to expand

Key Improvements

Home Page

Mitzvah Page

  • Redesigned the homepage with a dynamic video hero image for a more engaging first impression.

  • Rewrote the website copy to highlight the hotel's unique value and guest experience.

  • Improved visual hierarchy through cleaner layouts, spacing, and content organization.

  • Enhanced calls-to-action to encourage more bookings and inquiries.

  • Reorganized content to better showcase accommodations, dining, events and amenities.

  • Replaced static imagery with immersive visuals to strengthen brand storytelling.

  • Streamlined the user journey to create a more intuitive, conversion-focused browsing experience.

  • Redesigned the Mitzvah page to improve overall user experience and conversions.

  • Rewrote copy with emotionally driven, customer -focused messaging.

  • Improved the visual hierarchy throughout the layout, spacing, and content organization.

  • Added testimonials and trust signals to build credibility.

  • Selected imagery that highlights celebration and guest experience.

  • Strengthened calls-to-action to encourage event inquiries.

  • Streamlined the customer journey with a more intuitive page flow.
bottom of page