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POCKET'S PICNIC CLUB

Experiential Marketing Campaign & Brand Activation

Experiential Strategy  •  Campaign Development  •  Brand Engagement  •  Customer Journey

Project Overview

Pocket's Picnic Club is an experiential marketing campaign designed to bring the Pocket's Chocolate Almonds brand to life through an immersive, social-first picnic experience. The campaign combines product sampling, interactive activities, branded environments, and sharable moments to encourage product discovery and meaningful brand engagement.

Project Goals

  • Increase brand awareness and visibility

  • Drive product trial through experiential sampling

  • Create memorable, shareable brand moments

  • Encourage social engagement and user generated content

  • Build a cohesive consumer journey from discovery to activation

  • Strengthen brand connection through interactive experiences

Project Type

Independent Case Study

Role

Marketing Strategist & Experiential Designer

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